03.06.2021 : Tracing & Tracking

In 1994 at the outbreak of the British Cow Desease (BSE) international health authorities expected that in the UK upto 10.000 people could be killed by Creutzfeld Jacob virus in that pandemic at that time. As meat was traded cross-border without resources marked a team of Prof.Dr.B.Hallier designed and tested an anti-crisis system of tracing & tracking for cows and beef ( see more : LINK ) .


"In Germany due to our political federal constitution food security is linked to the administration of our 16 counties " Prof.Hallier explained."Furtheron there had been no electronic data banks in neither county" he added. "Due to our retail competences and knowledge about bar-coding systems our team designed the EHI-label for tracing and tracking and we created together with the agribusiness a joint venture with the name ORGAINVENT to demonstrate that our ideas for applied sciences could work in reality. By those actions and permanent PR the EU took our design of ear-marking for cows as a compulsory EU-regulation. By this procedure we wrote historically an unique law case as due to the decision in Brussels also the German Central Authorities could act and advise the 16 counties to take action to be in harmony with the EU-Regulation" Hallier explained.

28.05.2021 : Progressing Digitally

"The Covid pandemic has changed Academic Conferences of our ERA-partners tremendiously" Prof.Dr.Hallier stated quoting two upcoming events in India and Croatia. The Delhi School of Professional Studies and Research (DSPSR) affiliated to GGS Indraprastha University is organizing its XXIII Annual International Seminar in June 12/13th as Online Conference in collaboration with WSG University in Bydgoszcz /Poland (more at)


The BLMM2021 Conference is again organized by the Josip Juraj Strossmayer University of Osijek ( Faculty of Economics ) / Croatia . "Logistics is one of the innovators in the Covid pandemic and will be one of the most important keys in competition. I am thrilled to see the incoming proposals" Prof.Dr.Hallier said as a comment for the Call for Papers.

20.05.2021 : Imaginations/Dreams

The period of Student Life is for Prof.Dr.Hallier not only a time for learning but also to create as a young person dreams/imaginations : "It s a period of self-determined shaping the own personality : we have multiple choices to spend our time on different research fields and vocational skills : I did choose macro-economics with the special of developing countries as this was one of the big topics of the 68'generation of the last century" Hallier reflects his studies. "Therefore I also joined the student organization of AIESEC which created traineeships with companies at home for foreign students - and on a reciprocal basis we could go abroad - getting to know more about our target-countries" Hallier explained his traineeships and cultural trips of the summer-vacations 1968-1973 to Turkey, Israel, USA, South Africa and Japan. In the 70ies AIESEC as a student volunteer-organization exchanged about 5.000 students to 50 countries worldwide.


"On our 1973-trip to Japan we passed on the way to Tokyo on the south route corall islands in the Pacific Ocean and on the way home via Anchorage/Alaska the ice of the North Pole : our student band played Jazz life during the flights and we had free access to the cockpit of the plane! We were empowered by our challenges and had the feeling we could rock the whole world" Prof.Hallier remembers that time "Now in 2020/21 the big impact on student life is Corona and its lock-downs for studies, traineeships and job-opportunities ! This will hit us mentally at least for one decade : because the damages for the souls and characters will be long-lasting" Prof.Hallier concludes his experiences and observations.

02.05.2021 : Retail Specialists' Survival

Corona leaves traditional outlets in the cities in big financial problems : it is not only the lock-down but in the year 2020/21 also the competition with online-trade ! For Prof.Dr.B.Hallier it is a repitition of the Petrol-Crisis in 1974 when in Germany Autobahnen/Highways were closed on weekends and all industries were looking to reduce staff and to rationalize distribution. - Responsible at the time for Trade Policy of a cigarette producer the challenge was to support ailing small tobacconists as they offered still a broad assortment of about 200 brands versus cigarette vending wholesalers with only 10 columns per vending machine and an expanding sales-sector of supermarkets who sold at their cash-zone a maximum of 30 brands. All three trade channels have been in competition with each other : and at least seven cigarette manufacturers were fighting for their brands to get the biggest share of presentation at the outlets.


"The tobacconists had been under the biggest market pressure" Hallier recalls the situation of 1974. "Actually the best would have been if we could have offered a functional rebate to this channel as they offer a broad assortment being open also for the tests of new brands and they were able to establish by personal physical contacts good customer-relationships : but due to Geman Cartel Law such a solution was not possible. - So we decided another way of subsidy for those ones who wanted still to invest into their future. We designed a store lay-out which also encluded brand-advertising : tobacconists got standardized modules (by this way cheaper than individual new store-fitting) and we made advertising-contracts for a couple of years giving them an additional income by this action. It was a win-win for industry and tobacco-specialists .. and also a part of modernization of stores in the city-centers".

25.04.2021 : Group versus Individualism

While in Western societies ethnologically hunters and collectors dominated the development of behaviour - in Asia rice-farming was only possible by groups and balance of interests with neighbours. For 50 years Prof.Dr.Hallier studied first as an exchange-student (staying in families ) and later as an international consultant the sociology of Japanese companies like Morinaga, JTI tobacco or Seibu/AEON. For him Japan's Post War Rise can be only understood by this traditional group-thinking and discipline: a family is not only defined by birth but also by being a member of a company or even by the nation. Leadership in Japan is not based on knowledge like in Marketing or Finance but on the skills to be a group-harmonizer according to Hallier. " The ringi-system is integrating young employees as well as senior staff; evenings are used for inter-department- or inter-company dialogues".


"The Olympics 1964 was the initial to turn Tokyo towards a modern shopping benchmark with the department-stores at Ginza and Shibuya as show-cases of the Asian potential. Retail in Japan since then became one of its most important drivers of innovation! " Hallier states."The Seibu Future Store and automated deloading of trucks by robots had been highlights of our EHI-Japan visit in 1986; convenience-stores with on-demand-delivery followed; AEON became the greatest Asian retailer with a broad portfolio of different store-types and took over also responsibilities for the development of other countries via the Asian Pacific Retailers Association "( at the photo AEON's Honorary Chairman Takuya Okada together with Prof.Hallier).

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