European Competence Centre for Vocational Training (Retail/Wholesale)

01.08.2022 : Promoting Life-Style

According to Prof.Dr.B.Hallier since about the year 1875 department houses with their big textile assortments and accessoires took over the lead to determine for nearly 100 years the fashion for the urban life-style communities in Europe. In the beginning the windows of the top players down-town have been the anchors of public strolls through the malls in the European capitals and other big cities - as for example the painting of August Macke from 1914 shows.

Painting by August Macke

After World War II the American Way of Life enlarged with key-words like marketing, promotions and events the scope of possibilities to catch the eyes of consumers. In Germany Sabina Wansart prepared for two decades this field of activities for the Kaufhof-Group, one of the big players in the category of department-stores . Her oeuvre is collected by Dr.J. Moch , himself famous for running one of the oldest tailor-and display mannequin - factories with customers globally founded in 1907. He together with Prof.Hallier and two trainees from Finland and Vietnam selected the material for a YouTube Introduction for a time-travel through the period 1970-1990 : see more : YouTube


02.07.2022 : Permanent Explorer

After graduating from school in Finland Susanne Järvenpää first explorered Japan by working there for nearly 5 years , then being for nearly 2 years in the UK before returning to her home-country to serve as a Lapland tour-guide.

Susanne in Cologne

Now Susanne is cooperating in Germany with the network of the European Retail Academy via the Rovaniemi partner. "Life-long-learning is a must in our permanent changing world" she explained her intentions about her traineeship to Prof.Dr.B.Hallier during a walk through the historic part of down-town Cologne.


20.06.2022 : YouTube EuroCIS

Vocational Training at the European Retail Academy is to connect own competences with the daily demand of management in real life - for example in the research for innovations for retail/wholesale.

For Joni and Veeti from Finland a visit of the international IT-Event EuroCIS in Düsseldorf/Germany with 145 booths from 33 couintries was to speak with exhibitors and to see their product-innovations /applications and the way of presentation. Now this YouTube is a reflection of their impressions and serves as a tool of penetration for the brand EuroCIS and partnering for student exchanges.


01.06.2022 : First digital ERA Trainee Workshop

The vocational training of Joni Harrinkosti and Veeti Maaninka both from the School of Rovaniemi/Finland now in Germany was used to connect by Zoom for 90 minutes with Dr.Alina Pukhovskaya/Russia beinfg trainee at 2006 and Dr.Violena Nencheva/Bulgaria (trainee 2021/2022) and now teaching in Mexico to exchange their experiences about the start and continuation of the ERA-MainSite and its SubSites and the potential technical new options for improvements in the next three months.

A screenshot of the zoom meeting with Alina, Violena, Hallier, Joni and Veeti

For Prof.Dr.B.Hallier the Zoom Workshop served the following ambitions : a) It was a Trainee Workshop : leaving the Teacher only backstage . b) It was a flat hierarchy with ages spread from 74 years down to 17 years. c) The focus was with the youngsters : having the IT-knowledge of young people who in their traineeships want to learn the use of Applied Sciences - but being by this the real drivers of innovation.


04.05.2022 : New Empowerment

Already for more than a decade youngsters from the school in Rovaniemi/Finland come for vocational training to the HQ of the European Retail Academy in Germany. Their field of Applied Sciences is according to Prof.Dr.B.Hallier to learn all steps of Communication during their stay: attention, interest, desire, action . Last but not least the traineeship is always a mix of training on the job + understanding the local culture.


In May/June 2022 Joni Harrinkoski and Veeti Maaninka follow the former trainees and develop a Content-Page for all News of the main-Site of ERA ; furtheron they will help to upgrade the ERA-IT-technologies. The supervision comes digitally by far-distance by the former Bulgarian trainee Dr.Violena Nencheva - now living in Mexico. This Team will be already in May digitally in touch with the next trainee from Finland who will arrive in the end of June to stay in Germaqny in July. This way of remote training + on-the-job units will be the future of learning according to Hallier.

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2012-2015 ERA, European Retail Academy, Roesrath, Germany

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