|01.08.2022 : Promoting Life-Style
According to Prof.Dr.B.Hallier since about the year 1875 department houses with their big textile assortments and accessoires took over the lead to determine for nearly 100 years the fashion for the urban life-style communities in Europe. In the beginning the windows of the top players down-town have been the anchors of public strolls through the malls in the European capitals and other big cities - as for example the painting of August Macke from 1914 shows.
After World War II the American Way of Life enlarged with key-words like marketing, promotions and events the scope of possibilities to catch the eyes of consumers. In Germany Sabina Wansart prepared for two decades this field of activities for the Kaufhof-Group, one of the big players in the category of department-stores . Her oeuvre is collected by Dr.J. Moch , himself famous for running one of the oldest tailor-and display mannequin - factories with customers globally founded in 1907. He together with Prof.Hallier and two trainees from Finland and Vietnam selected the material for a YouTube Introduction for a time-travel through the period 1970-1990 : see more : YouTube