European Competence Centre for Vocational Training (Retail/Wholesale)

15.10.2019 : Digital Publishing

For Academia publishing is an important part of life ! The evaluation of the number of articles, the reputation of the publishing magazines and the number of quotes of own articles in other publications are part of the further job opportunities. Being published digitally is speeding up the accessability of the results of research-papers in time but also without budget for the libraries and insofar an important tool for penetration.

Such an example for an academic magazin going digitally beyond the borders is the Holistic Marketing Management Journal from the Romanian-American University (RAU) in Bucarest/Romania. Prof.Dr.Theodor Purcarea is using for many years the network of the European Retail Academy to be a holistic knowledge catalyst and an international news penetrator.

10.09.2019 : YouTube Reports

Saku Viiri from Rovaniemi/Finland - being exchange student at the European Retail Academy - summarized his impressions also in two YouTubes : his first about German Myth and Romantic with castles and horsemen along the river Rhine. History and the environment are keys to understand a foreign country he learned (see: Link)

He also took part during his traineeship at the Twin-City Partnership Meeting between Russia and Germany in the cities of Dueren and Aachen. It was also linked with the third youth forum between the two countries. He condensed his impressions as well as material from former meetings in Wolgograd and Rothenburg in a YouTube (see : Link)

02.08.2019 : VUA Summer School

In 2011 in Nitra/Slovakia the Visegrad University Association (VUA) was founded as an international network for academia of agriculture - Prof.Dr.Hallier became honorary member to connect VUA with the Total Supply Chain.There are mainly three tools of VUA : Symposia mostly in connection with the Annual Meetings, joint diploma for MBA and Phd and Summer Schools.

The VUA Summer School 2019 will be held from July 30ies to August 12th organized jointly by the Belgorod State Agricultural University and by the Michurinsk State Agrarian University. Students will get 4 credits for the 44 academic hours. ( more : Download PDF file) sa

15.07.2019 : Internationally Powered

Melina Keller being a Swiss/German started her international education by an one year exchange during her school-time to the USA, which was the later followed by a BA and Master at Hult in London/UK followed by studies in Boston/USA also at Hult ( keep in touch with her many international friends Melina is using facebook and Linkedin.


Being back in Germany she is in contact with the European Retail Academy while looking for job-orientation at platforms like LinkedIn, Indeed, Campusjäger and StepStone . Communication Technologies together with different Cultural Experiences are for her the keys to success for the young generation she explained in a discussion with Prof.Dr.B.Hallier .

15.06.2019 : Dialogue with China

Since 1974 Prof.Dr.B.Hallier is visiting China on a regular basis, in the 80ies even for 6 weeks at the Shanghai Management training Institute, later to expand the international business of the exhibition EuroShop.


In return - especially under the leadership of David Zhang from Beijing - retailers from China are coming for store-checks to see new formats or technologies in the German retail - or they visit the HQ of the European Retail Academy in Roesrath for lectures.

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2012-2015 ERA, European Retail Academy, Roesrath, Germany

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