21.08.2019 : Globalization/Standardization

Globalization needs Standardisation: also in the field of barcodes. While in the mid 70ies the printed barcode was the innovation driver for the cash-zone and between retail and industry, in the second step Chips increased the data-volume and reading distance. The third generation are now QR or two dimensional Codes being used both instore- and for mobile shopping while connecting both: brick-and-stone and the digital world. QR enables the Internet of Things.


The International Two-dimensional Code Industry will organize its second Development Summit with the 2019 topic "TheCode' Connected World with Intelligence and Innovation" in Foshan, Guangzhou Province/China. Prof.Dr.B.Hallier will be guest of the Conference and speak about technology drivers of retail.

05.08.2019 : Research Alliance

Euromonitor International is a British company for global market intelligence with offices around the world. On invitation of its new Duesseldorf office/Germany Prof.Dr.B.Hallier presented his latest research about trade-cycles in the past and future.


Both sides know each other for many years cooperating with the Singapore magazine Retail Asia (Steven Goh/Andrew Yeo) in the presentation of the Top 500 retailers Asia Pacific. Prof.Hallier served for more than a decade in the Award Jury - for which Michelle Grant (Euromonitor) prepared the research data. Both will meet at APREC in September in Chonging / China again.

28.07.2019 : Target Group Youth

Reviewing the historical Nobel activities at the 28th Associations' World Congress in Gothenborg/Sweden Laura Sprechmann from Nobel Media AB pointed also out that for the penetration of the brand/ideas of Nobel youth groups are an interesting target-group.


The Nobel organization for example collaborates with the Telenor Youth Forum to bring together young leaders around the world to develop digital solutions that reduce inequality and empower scientists. The European Retail Academy reports about vocational training for young people and about youth activities mainly at its special Site www.european-retail-academy.org/EUCVOT/.

15.07.2019 : ALDI China

ALDI (Albrecht Discount) has its roots in Germany with a success business history of more than 100 years. In Germany ALDI is the benchmark for the store-format/marketing of discount; in the UK ALDI was just rated by consumers as the best supermarket; in China ALDI now has launched its first two pilot-stores bringing high quality products and an unique life-style to the customers.


For Prof. Dr. Hallier - watching ALDI since the mid 70ies - it is an example how in the world of globalization marketing-concepts should be adapted to local/regional/national habits and not just being copied from one country for other countries. His credo is " retail has to act locally" ! ALDI started in China at April 2017 through its cross-border e-commerce store on Tmall, Now for the Chinese target-group the first two brick-and-stone pilot stores are customized/tailored and will be used for trials/tests to adjust by data collection/feedback the further optimization of ALDI's China approach.

01.07.2019 : Worldleader ANUGA

ANUGA is the abbreviation of the German heading "Allgemeine Nahrungs- und Genussmittel-Ausstellung" - shortly translated : exhibition for food products . It was founded in 1919 in Stuttgart, followed in the next years by exhibitions in Munich, Hannover, Berlin and Magdeburg. In 1924 it moved to Cologne, which was also a political demonstration as at that time the Cologne area was separated after World War I from the rest of Germany. In fact it remained in that town uptill today.


After World War II the fair was run bi-annually. Since 2003 ANUGA was labelled "10 special shows under one roof" aiming to promote ten food segments like "milk-products", "meat". In 2017 a total of 7400 companies from 107 countries exhibited at ANUGA - being visited by 165 000 food specialists from 198 countries. In 2017 also at ANUGA the special Site www.european-retail-academy.org/TUN was launched as a Thematic University Network to promote standards for food and food education. (Download Presentation)

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