05.02.2020 : Tracking Innovation

According to Prof.Dr.B.Hallier the combination of Research & Penetration is the success-story of the worldleading exhibition EuroShop for shopfitting, retail technology, POS-Marketing. His exchange-students are part of the communication training for applied sciences (see: YouTube video)


"Students not only use our Sites like www.european-retail-academy.org/EUCVOT as training tools - they develop it ongoing by adding their newest technical skills: by this they are the Young Stars of driving innovation. Such a development can be seen also by comparing the above YouTube with the last EuroShop/EuroCIS YouTube of 2019 (EuroCIS 2019)".

28.01.2020 : ChangeManagement

Prof.Dr.Th.Purcarea reflects about the last 25 years of permanent changes in Romania, the EU and globally - and how to support the new requirements by their national Association Magazin of Distribution and the academic publication "Holistic Marketing Management Journal".


Historically he sees the kick-off for Romania when 24 years ago the OECD highlighted the need for new indicators of human capital, training and labour requirements while focusing for the knowledge-based economy (OECD/GD (96) ,102), the indicators of the knowledge distribution power and other characteristics of innovation.

15.01.2020 : New Zealand

The Centre for Advanced Retail Studies (CARS) of Massey University/New Zealand joins as a new member the ERA-network. CARS is the only research center in New Zealand focused on the retail industry.


CARS also serves as a mechanism to connect and to promote themes of AgriFoodBusiness, Sustainability, Health and Wellbeing, and Society. For Prof.Dr.B.Hallier those topics fit exactly into the TUN-Thematic University Network (Food) : TUN-Link.

05.01.2020 : CZ Retail Summit

For Central Europe the annual CZ Retail Summit in the city of Prague is according to Prof.Dr.B.Hallier a conference brand based on 25 years of experience. In 2019 a total of 1103 participants (among them 125 speakers) attended this outstanding event - initiated in the beginning of the transformation from socialism towards market economy. "In the 90ies the success was in the cooperation between the VSE University under the leadership of Prof.Jiri Jindra, the national Government being present sometimes with several ministers and the retailers (starting later their own Trade Association)" Hallier stated explaining this light-house which had in 2019 also 72 commercial sponsors.


The VSE Prague later became co-founder of the European Retail Academy and in 2006 Prof.Jindra was as the first personality of the Hall of Fame honoured for bringing academia, trade and government together in Central Europe (Hall of Fame). In turn in 2011 VSE Prague honoured Prof.Dr.Hallier by a Dr.h.c. in an outstanding ceremony (Award Ceremony - VSE Prague).

30.12.2019 : Social Responsibility

According to the statistics of UNHCR about 70.8 million people are refuguees; about half of them are children under the age of 18 years. For Prof.Dr.B.Hallier it is a question of Humanity to help to establish peaceful surroundings for all people for a decent life in their home-countries; but also to care for those who had to leave.


At the Art Duesseldorf exhibition/Germany he appreciated the Special Award of the Warsteiner Brewery's Partnerfonds for the PeaceBuilders Artist's Studio at the refugee-hotspot of the Greek island Lesbos. This organization has worked in the recent past with about 1.500 children and youngsters with art/craft projects to stabilize their mental health.

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