|15.03.2021 : RGH + ISB
"Most probably it was also part of the destruction of Germany in World War II as well as the post-war spirit of the survivors that created a climate of cooperation beyond all different sectors in retail and wholesale in the newly founded Federal Republic of Western Germany which in 1951 led in the city of Cologne to a privately owned research institute RGH (Rationalization Institute) with trade companies and trade associations as share-holders" Prof.Dr.Hallier remembers the past."It was the idea to gain knowledge together as entrepreneurs about modern/efficient retailing and to share experiences : it was the start of Applied Sciences in Germany. The first five topics on the agenda had been liquidity, accounting, transportation, assortment and self-service." Deriving from the work-shop "self-service" of the RGH a special interest group founded in 1957 its own ISB Institute for Self-Service with the focus of shopfitting, articles with potential for self-service, packaging and training of staff for this new sector. Already in the first quarter of 1957 the ISB could evaluate questionnaires from about 650 self-service outlets about business-administration data to compare the efficiency of store-operations.
Becoming CEO of ISB in 1985 Prof.B.Hallier prepared the stage for merging ISB and RGH again in 1988: "While segmentation was the right strategy in the 60ies to concentrate on innovation by self-service : in the 80ies we needed a joint Platform for the whole of different trade channels in Germany: the DHI (German Trade Institute) became the scientific institute for all German retailers/wholesalers. We did not want to spoil resources! With the ISB/RGH researchers we offered data free of charge for public purposes but could also act as consultants for individual clients if demanded; with 50 percent of the barcoding CCG/today GS 1 Germany we had a joint venture with the Branded Goods Industry and with our joint activities of EuroShop we had an excellent platform for all technical suppliers along the Total Supply Chain" Hallier explained his strategies of the 80ies for Germany.