|20.03.2020 : Emotions+Ratio
According to Prof.Dr.B.Hallier the world-leading exhibition for store-fitting and retail technology EuroShop proved in 2020 its unique competitiveness by an increase of its total exhibition area, by a record number of exhibitors and growing internationality on the level of exhibitors as well as on the level of visitors. Its USP are emotions kicked off by booth sizes never seen at other exhibitions and the transfer of emotions by lights and all other POS media. Another root of its robust situation is the reliability of its longterm scouting for technical innovation and the intertwine between products and applications. The next EuroShop will be organized in 2023 from February 26th to March 2nd.
The triannual EuroShop will be supported in 2021 and 2022 again by its segment EuroCIS as stand-alone exhibitions, which meanwhile demonstrates its European leadership. For Hallier this part of the exhibition is driving the innovation of retail by tools like the Internet of Things (IoT) and Automated Intelligence (AI). Traditional definitions of store-formats will decline versus the growing impact of processes along the total supply chain. Third Parties like logistics, IT-suppliers, market research will merge together with retailers in new forms of Retail Knowledge Consortiums (RKC).